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Can Your Email Subject Line Be Better?
Is using the word “free” good or bad? What about emojis? Do I need to design different headlines for desktop and mobile? We’ve revisited our subject line best practices guide with the latest data on...
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5 Gen Z Stats Marketers Need to Know
The influence of Generation Z is on the rise. Estimated to account for as much as 26% of the world’s population, Gen Zers care deeply about a brand’s ethics and how those brands communicate with them....
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5 Millennial Stats Marketers Need to Know
Millennials have come of age in a time of unprecedented technological growth and economic unrest. Their lifestyle is vastly different than their parents. Now 26-40 years old, Millennials, also referred...
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Accessible Email Design Is For Everyone
Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing spaces. From websites and digital products to email and beyond, industry experts...
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5 Rules for A/B Testing
The ease of A/B testing makes it one of the most time-tested tools for digital marketers. Marigold Engage by Sailthru by Marigold has always been a big believer in test-and-learn strategies because of...
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5 Gen X Stats Marketers Need to Know
Gen X does not like to be ignored. Described as both self-reliant and slackers, Gen X is the smallest generation when compared to Baby Boomers, Millennials, and Gen Z, but one with an outsized impact...
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5 Baby Boomer Stats Marketers Need to Know
Contrary to the well-worn stereotype, Baby Boomers are ultra tech-savvy. This generation spends two additional hours online per day when compared to their Gen Z counterparts and 108 minutes daily on...
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A Step-by-Step Guide to the RFP Process
Putting together a request for proposal (RFP) for a new email marketing platform can be arduous. It’s a time-consuming process and usually involves many different stakeholders within an organization....
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Where Do I Start With Generative AI?
Over the last six to eight months, generative AI has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries. Read the full article in The Drum here. If your...
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The Anatomy of an Effective Content Calendar
You’ve decided to take the plunge into content marketing. You have your strategy in place, you have your resources lined up, and you have that burning drive to get started. Now what? To keep yourself...
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